At the moment we are working hard to leverage the global network of which we are a part (Publicis). This includes great agencies like Saatchi & Saatchi, Team Saatchi, Saatchi X (all different!?!), Leo Burnett, etc. etc. — as well as our “own” network, Publicis Consultants | Worldwide.
As we introduce our “people communication” offer — that is, speaking with potential, future, current and past employees — there’s a fair bit of education and awareness raising involved. Getting clever and academic with ad agencies isn’t going to work.
As always, it’s about the audience — and in this case, I am more than happy to call what I do “internal marketing” since it makes it easier for this audience to connect with the whole idea.
There’s an audience (even if “audience” is a fictitious construct). We want to influence them in some way. We use a range of different, and hopefully appropriate, means to do so. Call it what you will.