About me & contact


This blog is about observations, commentary and thinking about good communication (and other stuff) centered around brand, employee engagement, and stuff like that.

I believe strategy, brand, engagement and communication are all integral and integrated elements to drive organizational performance and successful, sustainable transformation.

Up until 2015, I was Managing Director of London-based creative strategy / brand consultancy BrandPie. My particular role was brand-led organisational transformation, brand engagement, and employer branding. Most significantly, I coordinated the agency-side team that established EY’s new purpose-driven transformation that culminated around the idea of “Building a better working world.”

Previously I was Global Head of the MS&LGroup Brand & Talent Practice, hubbing out of my role as a Client Partner SAS, a London-based communication agency.  Prior to this I was Head of Engagement at WPP Global Brand Agency Enterprise IG (now The Brand Union).

I served on the UK board of the International Association of Business Communicators (IABC – www.iabc.com).

A bit about me
I started in marketing and PR but have spent the past 20 years in employee communications — typically, helping engage leaders and people in large scale, complex organisational change. I’ve worked for niche specialist consultancies and giant global consulting firms, and have lived and worked all over the world in various roles.

Along the way I accidentally developed expertise in intranets and using digital media to engage people, learned all about user centred design and usability, but most importantly learned that people in organisations collectively know more about the business than the business does. And we forget that too often.

I co-founded the UK Usability Professional Association (UK UPA) and the Intranet Benchmarking Forum (IBF) and was a Fellow of the Royal Society for the Arts (FRSA). I hold an MA in Social Science from the University of Denver, double first from the same institution, and am a graduate of the IPJ/ Georgetown University Insitute on Political Journalism. I am an Accredited Business Communicator, awarded by the International Association of Business Communicators (IABC).

I’m excited about new social media and how it can be used to better engage employees and stakeholders, and also have some healthy scepticism about it … some of it reminds me of the dot com boom and money for old rope.

I believe that in our quest to measure and quantify employee engagement and communication we’ve lost sight of much of what matters and is important — helping people understand their roles and make it easier for them to participate and do their jobs.  What gets measured might get managed, but that model isn’t going to inspire a changing workforce in the coming decade.

Say hello at Screen Shot 2015-07-16 at 10.46.10 AM


12 thoughts on “About me & contact

  1. Hey – just stumbled across your blog and am glad I did. I am a brand new blogger; an old communicator (yuppers, ABC too and with a WPP past life:) and a coach….passionate about the whole juicy quest of what it is to love and excel at your work-life (www.tgimworklife.com). You seem like a kindred spirit (with a ton of fantastic experience and insight). I look forward to getting to know you and your blog better.


  2. Hi,

    I’m involved in communications at a university in the UK and am interested in web2.0 tools and services. Over the past year or so I’ve been thinking about the ways such tools can serve as new internal communications channels and bring new life to existing ones.

    I’m a keen reader and subscriber to your blog and I wondered if you’d be interested in a web2.0 experiment that I’m trying to involve communications bloggers in? Essentially I’ve built a widget through the Grazr2 beta tools which displays a number of useful feeds, and can also display useful articles and data that are sent to it via a dedicated delicious account (tag articles for:soccom).

    Anyway, I’ve blogged more details here http://conclave.open.ac.uk/SocialCommunications/?p=20 . I’d love to get you involved, or simply hear your thoughts on ways this could be changed for other communications purposes.

    Best wishes,

  3. Hi, Kevin –

    I like your answer to the Global Perspectives question, “What’s the most useful professional development activity you’ve ever done?,” in the March-April ’08 issue of Communication World. You said, “You gain profound new personal perspectives as well as greater professional insight and flexibility.”

    I have been to many foreign countries as a traveler, but have never worked in one. I’m a corporate marketing and communications professional, as well as a voice-over artist, in Dallas. I feel like I need to stretch myself professionally, and I was inspired by your insights. Thanks for sharing your experience!

    Best regards,

  4. Kevin,

    Glad to see you are alive and well and continuing to carry the torch. I have gone internal and am applying a lot of our ideas in support of the change work I’m doing with very good results.



  5. Hello, did a quick search for an old friend from Buck and thought this may be you. If so, please email me, as I would love the opportunity to catch up. Hope all is well with you and take care. Jolynn Lenz

  6. Hi Kevin,

    Great to discover your blog. Chewing the fat with fellow practitioners is so rewarding, whether virtual or otherwise, especially if there’s a bit of debate/ provocation.

    As an Omnicommer specialising in brand engagement I’m certainly looking forward to reading your posts. Thanks for the insights.


  7. Hi,

    We have implemented a “useful links / recommended vendors page” on our new website. As I consider your blog a valuable resource, I’d like to feature a link to it on this page (or another page of your choice). Would you be willing to post a link back to our website from your blogroll in return?

    Feel free to contact me via sarahDOTperryATsnapcomms.com

    Kind regards,


  8. Greetings from Barcelona Kevin,
    I would like to ask your opinion on new trends, innovation, improvements in internal communication for a project we are developping. Could you please contact me by email?
    Many thanks,
    Grupo BPMO

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