Employer branding is dead. Long live employer brand!

Good session this morning in London where SAS presented a view on where organisations can go from here when it comes to employer brand, brand and employee engagement.

I don’t think we presented anything earthshattering, but did put a broader context around the questions…

How does corporate brand interact with employer and consumer brands?

How can we more effectively address the internal comms vs HR vs marketing vs change communication agenda to JOIN THINGS UP?

How do we improve authenticity and trust, and use employees as “the new black” in marketing?

Great presentations from Richard Lloyd (liked his point that the key skills are patience, influencing and believing in yourself and the concept) and Stephen Mulvenna from Coca-Cola who not only gave a presentation but was cracking in the Q&A.

Fun, well done.

 

Coverage from Ri5 here.