Brand & Talent (Kogan Page, 2014) takes the worlds of brand management and talent acquisition and management, locks them in a room together and forces them to sort out their silo-driven, functional differences.
What comes out following the scrap is a clear and integrated approach that recommends an organisation must agree its Purpose, Ambition, Values, Strategy and Positioning and ensure they permeate every aspect of business, brand and talent management, operations and communications.
The book summarised in under 30 seconds.
The Talent Journey: The 55-Minute Guide to Employee Communications is a short, sharp, no-holds barred Swiss Army knife on employee communications covering the entire spectrum from employer brand through employee engagement. Meet me on LinkedIn.
“The title of this book could have been `no B.S.’ Kevin has chosen to give a simple, insightful guide to employee communication. He has the incredible talent of making complex things simple to understand and suggesting solutions that are easy to implement and very effective. Everyone should read it.”
MAURICE LEVY, CHAIRMAN AND CEO – PUBLICIS GROUPE
“There are two types of people – those who make simple things complex, and those who make complex things simple. I was told to love the latter. As such I love THE TALENT JOURNEY. It gets you thinking, it doesn’t preach or prescribe, it’s adaptable. Useful for any CEO, or those working with a CEO, who realise the value of an engaged, active work force, living out brand values.”
SIMON FRANCIS, CEO – SAATCHI & SAATCHI EMEA
“This is a great book that serves as an excellent reminder of all the things you know you should be doing as an internal communicator, but sometimes forget to do so. An inspiring and entertaining read.”
LOUISE STURGESS, HEAD OF INTERNAL COMMUNICATIONS – GOOGLE EUROPE
“An informal yet informative view on employee communications which simplifies an often complex journey into digestible, bite-size chunks. A must-read for experts and novices alike.”
STEPHEN MULVENNA, TALENT MANAGER – THE COCA-COLA COMPANY EUROPE
“A bracing antidote to most of what’s written on `employee engagement’, full of common sense, and bang up-to-date.”
ROBERT JONES, HEAD OF NEW THINKING – WOLFF OLINS
“Simple but inciteful. A great reminder of what happens when you strip away what you don’t need and focus on what you do.”
PETER BELL, GLOBAL CEO, BRAND ENGAGEMENT – THE BRAND UNION
“It really does what it says on the tin: the Swiss Army Knife of employee engagement thinking. Simple, insightful and readable in a single sitting.”
MARC WRIGHT, PUBLISHER – SIMPLY-COMMUNICATE
“Advanced Employee Engagement” in The Gower Handbook of Internal Communication (Gower, Mark Wright – ed.)). A chapter on a stakeholder, message, media and measurement driven approach to best in class employee engagement. A bit long in the tooth but a solid book with some great chapters.