I have to confess that I’ve recently changed my thinking about the intersection of brand and engagement. Not having been educated or experience in the world of brand, I wasn’t party to the thinking behind the value of brand and it’s place in the success of organisations. Over the last 5 years as businesses search for a post-crash formula for success, I think taxonomy has got in the way of simplicity and what it all really means. Employee engagement has
so many definitions
and like many, I couldn’t articulate employer brand well enough to make the argument for its place either. Even the term internal communications is being debated – should we call it employee communications now?
As we strive to make work better for people, does it really mattter who ‘owns’ the relationship with employees or who is responsible for engagement. There is one commonality for every employee and I believe that’s brand. And