One thought on “Four types of social media participation

  1. Nice one, KK. Of course, 4 ties in with that tired drumhead we beat about being ‘T-shaped’ (emphasis on the breadth of the crossbar); also on that oft-cited definition of innovation as the recombination of existing ideas/insights (‘ideas having sex’ as Steven Johnson puts it). Like you, I agree that’s where the greatest value lies, and that’s why I (and I trust you and many others) will continue to seek ideas and inspiration from a wide variety of sources – few or none of which are likely to be explicitly connected to ‘brand’, ‘engagement’ or ‘communication’.

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