LONDON – I was excited to receive an invitation to an upcoming conference on communication. I dove straight into the conference session list and my enthusiasm was dampened … I couldn’t find any sessions that had much to do with tackling the challenges my FT100 multinational clients are facing.
I felt a bit deflated. It was a bit late, I was slightly irritable and had had a drink. I then had a panic attack: my God, am I really that out of touch with the marketplace and professional practice?
Well, no. I think it’s indicative of the chasm that has widened between the practitioners who have made the leap across to the “new world” and those who cling to the security and certainty of the “old world.”
With numerous organisations grasping the nettle and discovering the joys and challenges of navigating a world where “internal” and “external” communications lines have blurred into near invisibility – the possible exception being deeply operational communications – it’s interesting to note that the conference has split into “internal” and “external” tranches. Now, clearly one has to start somewhere when organising these things but the “conference by numbers circa 1995” approach seems to lack vision and creativity. Maybe I’m being too harsh. Again.
What is it with me and conferences? I am obviously well into pariah territory, refusing to lower my standards, and have completely unrealistic expectations of what they can and should be.
But, the good news is, I am not alone. It is another reminder that the CommScrum Manifesto is on the money.
I suppose you can be judged by the company you keep…