SAS is honoured to work with Tim Rich on a number of projects each year.
Tim blogs about the recent Dyson Ball advertisement from The Guardian. It is not only insightful, incisive, inspiring but I laughed out loud several times. Honestly, the ad in question is like a parody of bad writing in advertising. The grammar isn’t even correct, much less the content making any sense.
This is why I seldom allow myself the vanity of writing copy for projects these days. I’m a trained journalist, a published author and I do a bit of my own copy here and there, so I consider myself to be a good writer – but it isn’t my profession. Some communicators get the two mixed up. And perhaps some marketing types and engineers if this ad it to be believed.
Be sure to read the comments too.