Lame post I know but … recap of the launch of the MS&L Group Brand & Talent practice that I lead…
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April 8th saw an otherwise normal SAS breakfast event hijacked for the launch of the MS&LGroup Brand & Talent practice. The event featured an introduction and a “C-level perspective” on the employee communication landscape from MS&LGroup CEO Olivier Fleurot, who highlighted the need to re-think not only how we communicate with employees, but indeed how we structure our businesses to deal with massive changes in audiences, media and the economy. This concept lies behind the Brand & Talent practice’s core proposition – joining up audiences, internal and external messaging, and cultures/geographies. Fleurot emphasised that most leaders he knows have moved past the need for establishing the business case for employee communications – and that the real challenges are increasingly because of organisational structures and barriers.
SAS Client Partner Kevin Keohane, appointed to lead the 24-agency, 20-country MS&LGroup Brand & Talent practice, followed with a look at the employee lifecycle – that is, all the touch points and employee encounters before, during and after their association with an organisation – and where it is possible to reduce duplication, eliminate waste, increase consistency and improve the effectiveness and efficiency of employee communications. His presentation featured “The Story of Andy & Zoe,” a narrative told from the perspective of two high-performing employees who each experience very different kinds of employee communication, to highlight the impact that communication can have on individual and team performance.
Bringing the theory to life, Siemens’ Vice President – Corporate and Marketing Communications Vera Janssens talked about lessons learned in joining the internal and external communication agendas during times of change and crisis; while Stephen Mulvenna, Talent Manager – The Coca-Cola Company Europe talked about how his organisation has faced the challenges in aligning an external employer brand with internal communications, engagement and processes.