Over at commscrum there was a small firefight outside the main debate on innovation vs. best practice, with one commentator lauding the virtues of “best practice” and pooh-poohing those that “worship at the altar of innovation.”
I didn’t have the heart to stick the knife in, which is … erm, best practice can’t exist without innovation. At some point, every so-called “best practice” wasn’t. It was a better way to tackle the task at hand.
Best practice comes from innovation.
In that spirit, the new issue of Knowledge@Wharton presents the winners of an innovation tournament, all of which are fascinating and one of which (at least) is directly applicable to communication.
Have a look. And consider innovation the next time you face a challenge. Leave the best practice on the shelf. Go on, you owe it to yourself.