2010 Edelmann Trust Barometer

Edelmann does an interesting annual study about the (apprently declining in a tailspin) levels of trust we have in various people/entities. 

http://www.edelman.com/trust/2010/

Take a look at the vids:

  • key drivers of corporate reputation
  • shift from a shareholder world to a stakeholder world
  • trust in all sources of information declines
  • Influence of NGO’s rises
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