Come to the 11 February ’55-minute guide’ launch at Ashridge Business School

You are invited to an evening event at Ashridge… where my colleague Dan Gray and I are launching the first two books in a new series of short guides to business communication topics (what we bill as “the antidote to most business books”).  

Ashridge Alumni Business Briefing – Live Long & Prosper and The Talent Journey 

 In this two-part Alumni business briefing, Dan Gray (Ashridge alumnus) and Kevin Keohane share the insights behind their new “55-minute guides”– the products of their shared passion for simplicity and systems thinking in bringing to life critical aspects of brand and employee communications.

  • 18:00 Arrival and networking (buffet/drinks will be provided)
  • 18:30 Live Long and Prosper (Dan Gray)
  • 19:00 short break
  • 19:15 The Talent Journey (Kevin Keohane)
  • 19:45 Further networking
  • 20:00 End of session
Live Long and Prosper
 A lot of people are talking about sustainability these days. Still more talk about brands. Yet few people truly understand either. In the first part of this session, Dan Gray will offer fresh insights and must-knows on the really big questions when it comes to sustainability:  
  • What does it really mean to be sustainable?
  • Why is that critical to long-term brandand business success?
  • And what does it take to establish it as a meaningful source of differentiation? 

 

 The aim? To get you thinking and talking in a completely different language about sustainability – less about soft principles, values and ethics, and more about hard business logic and the value to be created from pursuing more sustainable strategies.

With his six laws for building sustainable brands, Dan provides a simple yet powerful argument why CSR is dead and ‘design for sustainability’ is the next competitive advantage.  

The Talent Journey
It is 15 years since Heskett et al first wrote of the Service Profit Chain, evidencing the causal link between employee engagement and improved business performance. Why, then, is it that so many organisations are still so bad at doing it? 

Kevin believes that the primary reason is businesses’ failure to join things up and, in the second part of this session he illustrates the benefits of adopting a whole systems view of the employee life-cycle – from attraction and recruitment, through on-boarding and engagement, to the employee’s eventual departure.

  • Why “joining it up” is no longer an option, it’s mandatory
  • How it helps to keep things simple and avoid information fatigue
  • Why that should matter to everyone in your organisation, from the C-suite down

By the end, you should have some powerful ideas, tools and examples to help you create far more effective engagement strategies – clear, consistent and compelling.

For more information or to book a place at any Alumni Event, please use the online booking form.  Alternatively, please contact us by email at: alumni@ashridge.org.uk or by calling:                  +44 (0)1442 841202   +44 (0)1442 841202             +44 (0)1442 841202  +44 (0)1442 841202 .

 

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