CommScrum Rugby-Tackles “Internal” Communication

Challenging the very viability of what’s currently known as “internal communication” is the task taken on in this week’s iteration of  CommScrum—a cooperative e-publishing venture dedicated to “Full Contact Internal Comms.”

The Commscrummers: UK-based Dan Gray and Kevin Keohane, Netherlands-based Lindsay Uittenbogaard and Brussels-Based Mike Klein, take a whack at the inward-facing focus of internal comms to date, and debate its viability in the face of the ongoing convergence of communication disciplines and emerging importance of employees as an externally-facing communication channel.

Commscrum aims to publish at least twice monthly—and can be found at:  http://CommScrum.wordpress.com

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