HR vs Marketing-led engagement

HR MKTG Engagement There is sometimes a communication issue when people use the term “engagement”.  Sometimes people think it’s all about HR-type engagement – e.g. The Gallup 12 sorts of things.  Other times they mean “Living the Brand” or brand engagement.  It’s both, and it’s neither. 

Maybe this helps …


2 thoughts on “HR vs Marketing-led engagement

  1. Funny, isn’t it?

    It seems to depend on the perspective of the person defining the term… if you ask HR a question, you get and HR answer. If you ask a Marketing question, you get a Marketing answer.

    Clearly the “enlightened” can connect the dots…

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