… are on their way.
Dan Gray and I have set off on an outrageous publishing adventure together. It started when, in a bad pizza/Jerry MacGuire moment, I sat down over 2 days and bashed out a short book(let) that was initially called “The no-bullshit guide to employee communications.”
The premise is that in a world of 200-400 page deep dive books on many topics, most of us don’t have the time to read them properly if at all. Wouldn’t it be nice if you could put forward some new thinking, and capture the must-knows on a topic, without consuming more than a morning’s commute or a short plane flight for your reader?
I shared the manuscript with a couple folks including Dan and colleagues at Coca-Cola, Google etc.
Heaven forbid you inspire Dan Gray. Within a week he had grabbed the baton and bashed out a no-BS guide to brand and sustainability.
Repurposed as “60-minute guides to …”, we’ll soon be launching these unto an unsuspecting world. They will probably be accompanied by 1-day workshop sessions on each topic that follow the books.
Advance orders welcome.
Dan and I both share a passion for “whole systems” thinking, often at odds with organisational structures and operational models based on outdated modes of topic expertise and audience/ agenda “ownership”. (See here, for example). The same holds true in publishing, it seems. We’re currently discussing with the publisher whether these books should be managed by the HR editorial team, the marketing editorial team, or the “trade” editorial team. Dan and I would argue “Why are they different?” … but for the moment, we’ll let them scratch their heads for a while. They’re the experts, after all.