Marc Wright and I had a chat, on- and off-line, a while ago about how it’s all too easy to only read stuff in our own insular universe and never look outside — the example being, how many internal communicators know who Kotter is.
(Not the guy we “Welcomed Back …” the American 1970s TV show.)
So … now BCG and McKinsey have both released recent articles talking to CEOs about Top CEO agenda items in the Current Economic Climate, and HR and employee engagement feature prominently in both. The biggest “importance” vs. “capability” gap exists in employee engagement and alignment with brand and business strategy.
I wonder: how many of internal communication managers and HR managers know these exist, let along have read them?
And no, I’m not going to be nice and say where to find them 🙂