Our sister agency, Linkfluence, are mapping social networks on the internet.
Fab stuff. Want to know who influences your audience? Where to advertise? Where to do online PR? They can find out precisely.
To tease you:
Conversation leaders and shapers exist within social web communities, where they weigh on the public agenda and the tone of conversations. There are no at large influential bloggers. However, many bloggers yield qualified influence within the different communities of the social web.
A site may enjoy a high level of visibility with the main stream media and yield influence with their political peers online. Still, it may remain unknown to communities interested in fashion trends and be deprived of any form of influence therein.
Beyond a website’s structural influence within its community, the dynamic nature of the social web, where millions of opinions are exchanged everyday, has led us to apprehend influence with each message using its viral level (number of comments, trackbacks, partial or complete quotations without links).”
linkfluence studies and solutions
linkfluence uses both quantitative and qualitative methods to analyse the social web, its territories and communities, actual live panels of conversation leaders.
knowing = linkconnected™
- Topographic studies (identification and analysis of communities, conversation leaders and shapers)
- Reputation2.0 studies
- Brand Perceptions2.0 (territory, values and attributes)
- Campaign propagation and impact studies
- “Cultures & Lifestyles” studies
- Trends studies
monitoring = linksight™
- Quantitative and qualitative monitoring of the social web’s conversations
- Crisis monitoring
technological solutions = linkscape™
- Monitoring and analysis portals of the social web’s main territories
Look here, and be amazed… from feminism to politics to HR to marketing, your audience and its influencers await…