2 thoughts on “Mapping the internet: where influencers live

  1. Thank you for sharing the interest of linkfluence’s approach of opinion and market research on the social web. You rightly insist on the “where” value of our approach: where to advertise, speak, engage, recruit etc. To do so, you need to work with the relevant social groups that exist on the web. They’re not sociodemographics-based groups, rather they’re opinion or common interests groups.


    PS: I very much appreciate yours referring to us as Publicis Consultants’ sister agency, and although we often (more and more actually) and happily co-operate with Publicis Consultants (which makes very good use of the insight we garner) throughout Europe and North America, linkfluence is still an independent venture into the unchartered territories of the social web 😉

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