It’s actually starting to happen.
I always wanted it to, but many clients didn’t like thinking that far ahead.
We’re actually doing work now that takes all those wacky things like Values and Behaviours and Brand Attributes and actually weaving them into organisational processes. And I’m not talking about a couple tick boxes in a competency framework. Not just making neat websites and brand books and leadership presentations; but bringing it to life, day to day.
We used to all talk about it a lot, and knew it was the right thing to do, but somehow, by and large, once we got it all thought through, figured out and launched — the “Awareness” stage — people moved on to other agendas, or budget was reallocated, or the job was considered “done”.
But a couple clients are moving it into “Attitude” and even “Action”.
I have to pinch myself, really.