Culture Shock event – 3 April 0830-1050 at ANDAZ (ex-Great Eastern)

From here  

How to engage your employees in your brand, values and culture

Andaz Hotel, London, EC2M 7QN
08.30-10.50am, Thursday 3rd April 2008

These are exciting but difficult times for those involved with creating and implementing communication and dialogue with employees. The importance and expectation placed on internal communications and engagement is growing, and interesting tools such as social networks are opening new possibilities and challenges.

But the big issue in creating successful communications never really changes. It’s about genuinely engaging your people, rationally and emotionally. It takes ideas, determination and creativity to overcome natural cynicism and apathy, to really affect the way people feel about their business and colleagues, and change their behaviour.

This event is designed to provide you with invaluable insights into effectively engaging an audience with brand, values and culture at a global and local level.

To register yourself and/or a colleague, please download the agenda and follow the instructions or call Polly Clark on 020 7243 3232 or email events@sasdesign.co.uk .

Agenda

08:30 – 08:40
Tea, coffee and pastries
08:45 – 08:50
Introduction from the chair
08:50 – 09:25
An insight into the latest internal communications trends, opportunities and best practice
Kevin Keohane, Head of Brand and Employee Engagement, SAS
Richard Medley, Managing Director, PCPR

Based on 15 years experience in the employee engagement arena, with clients such as BBC, KPMG, PwC and Shell, Kevin will provide expert insights into:
· Changing employee perceptions, needs and behaviours
with regard to communication from their employers
· Current trends in internal engagement, best practice thinking, and the opportunities and challenges offered by social media tools
· Examples of real-life internal communications programmes from leaders in the field
· Practical tips for creating real attitudinal and behavioural change through your employee engagement
· An exploration of how PR-led thinking can be applied to internal communications initiatives, using a Diageo case study.
09:25 – 09:50
Breakfast
09:50 – 10:40
Expert case studies
Helping your employees to buy into your brand and values
Richard Lloyd, Head of Brand – People and Culture, BT
Paloma Alos, Director-Global People, Performance & Culture, KPMG

Practitioners at the ‘coal-face’ of employee engagement will provide insights into the success criteria and challenges involved in creating an effective and innovative internal communications programme locally and globally. These are two very different stories: from creating internal engagement in BT’s brand and values; to engaging KPMG leaders, managers and 123,000 employees globally with the benefits of international mobility, at a practical and cultural level. Richard and Paloma will provide insights into the lessons they have learned, what worked and what didn’t, and how their approaches might evolve in the future.
10:40 – 10:50
Questions and answers
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3 thoughts on “Culture Shock event – 3 April 0830-1050 at ANDAZ (ex-Great Eastern)

  1. Hey Kevin,

    I was going to drop by as I’ll be in town and it sounded pretty interesting. Apparently however, “our delegates prefer a supplier free environment.”

    Hope it goes well and you have some interesting debates!

  2. No worries, Kevin. I’m sure you’ll be better off without my heckling.. 😉

    Will you be at the IABC event next week? I’ve stumbled across an interesting guy trying to use social media in medicine. It might just be an example of something useful coming out of a “social network” in a “business” context.

    There’s some buzz in knowledge management circles about social technologies, but all I’ve seen from them about use cases at the moment is stuff around wikis:

    http://kt.flexiblelearning.net.au/tkt2007/edition-14/lead-article-learning-and-participation-through-connecting-intelligence-experimenting-with-a-wiki-to-co-create-an-article/

    Still, food for thought in some ways…

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