How to engage your employees in your brand, values and culture
Andaz Hotel, London, EC2M 7QN
08.30-10.50am, Thursday 3rd April 2008
These are exciting but difficult times for those involved with creating and implementing communication and dialogue with employees. The importance and expectation placed on internal communications and engagement is growing, and interesting tools such as social networks are opening new possibilities and challenges.
But the big issue in creating successful communications never really changes. It’s about genuinely engaging your people, rationally and emotionally. It takes ideas, determination and creativity to overcome natural cynicism and apathy, to really affect the way people feel about their business and colleagues, and change their behaviour.
This event is designed to provide you with invaluable insights into effectively engaging an audience with brand, values and culture at a global and local level.
To register yourself and/or a colleague, please download the agenda and follow the instructions or call Polly Clark on 020 7243 3232 or email firstname.lastname@example.org .
Kevin Keohane, Head of Brand and Employee Engagement, SAS
Richard Medley, Managing Director, PCPR
Based on 15 years experience in the employee engagement arena, with clients such as BBC, KPMG, PwC and Shell, Kevin will provide expert insights into:
· Changing employee perceptions, needs and behaviours
with regard to communication from their employers
· Current trends in internal engagement, best practice thinking, and the opportunities and challenges offered by social media tools
· Examples of real-life internal communications programmes from leaders in the field
· Practical tips for creating real attitudinal and behavioural change through your employee engagement
· An exploration of how PR-led thinking can be applied to internal communications initiatives, using a Diageo case study.
Helping your employees to buy into your brand and values
Richard Lloyd, Head of Brand – People and Culture, BT
Paloma Alos, Director-Global People, Performance & Culture, KPMG
Practitioners at the ‘coal-face’ of employee engagement will provide insights into the success criteria and challenges involved in creating an effective and innovative internal communications programme locally and globally. These are two very different stories: from creating internal engagement in BT’s brand and values; to engaging KPMG leaders, managers and 123,000 employees globally with the benefits of international mobility, at a practical and cultural level. Richard and Paloma will provide insights into the lessons they have learned, what worked and what didn’t, and how their approaches might evolve in the future.