Consumer generated media: it’s no drill …

Now, why don’t we start doing this sort of thing with employees?

This is Yahoo! using film students and anyone else to create their advertising … http://youtube.com/watch?v=0qY8L9NTHo4

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One thought on “Consumer generated media: it’s no drill …

  1. Hi Kevin – this is the link to the NY Times I article I mentioned about the Heinz campaign to get people to make YouTube ads about their products – which has been labelled a fiasco due to people doing inappropriate and obscene things with Heinz ketchup and baked beans etc. But is it better to be talked about than not talked about at all? I’d be interested to know your views as a brand expert…

    http://www.nytimes.com/2007/05/26/business/26content.ready.html?ex=1337918400&en=2171d3008cd77a81&ei=5124&partner=digg&exprod=digg

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