3 thoughts on “Response to “The end of internal communication” article – discussion?

  1. I’m stumbling into this debate, because I’ve had some very similar ideas that I hope to write about in the coming months. I came from a slightly different direction, if we consider the unholy love triangle of love and hate in one company I worked in between Marketing, Finance and Operations, it was clear that (contra the usual emphasis) the problem wasn’t communication of strategy from the top down, but communication and ultimately, co-operation between these key implementing departments.

    Now, ask yourself, can an internal communications specialist, qualified in Journalism/PR and filled with knowledge from courses on “Internal Marketing” actually appreciate what is going on? And even if they can, can they dissociate themselves enough from the Marketing worldview not to be (at worst) co-opted by the Marketing department or (at best) simply be viewed with suspicion by Finance and Operations because of all the “Marketing language and techniques” they use?

    The answer so far, as you note, is that sometimes the answer is yes, sometimes it is no, as various individuals have a breadth of understanding that covers the situation and others don’t.

    One issue is that the training of “internal communications specialists” doesn’t prepare them for this kind of role, or a role deeply embedded in business processes (as you talked about in your previous post.)

    One more I would point up, (since I suspect I am going to have to try to join the IABC and get involved with all this stuff) is that 50% of operations consultants don’t understand strategy and 50% of strategy consultants don’t understand operations and the likelihood of being able to really teach the average of either to really make a useful impact on communications is probably only 50% too. My idea would be that rather than trying to meld all these talents into one single individual (and let’s be clear there are some individuals who can do it) a more profitable approach is to build communications teams (the word troika springs to mind, but I’m resisting it for now) that can work on issues with expertise from all dimensions.

  2. Reading your article has given me new hope.I am working as Manager , Internal Communications,in an organisation in India.My so called boss,has been a journalist by profession.
    I am unable to achieve proper Internal Communications with all my organisation members,because whatever I write for them,my boss is extremely critical about the language.Or he wants the grammar to be perfect in each write up meant for the news letter or mail.How is one supposed to work under such a person?
    No doubt,grammar and use of the right phrases are important,but should one get humiliated everyday for it.Having worked with people,in the shop floor and corporate envoirnment,reaching a message to each employee is more important.However,these journalists and PR profesionals,will never let it happen.

  3. Hi Vid. Glad to inspire! I’ve been where you are; the brilliant article “edited” by someone more interested in their take on grammar (and of course, if they’re the boss, they’re right). Somewhere these technicians have lost sight of the fact that we are communicating with human beings, ideally in a conversation. The old school is all about publishing.

    The good new is … things are changing.


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