Just spotted that Brand Engagement on the Wikipedia was empty, so I made a semi-valiant first stab. So, in the spirit of the social convergence CGM blogospheroid, go forth and be fruitful.
As Max Kalehoff notes, since it’s a loaded term it might not work out, but what the hell; I started the wikipedia entry for SOMETHING. (and it was a shame that Giant African Land Snails was taken already).
The Giant African Land Snail, or GALS, (see this site) is an amazing creature. I was duped into taking a couple home from a party years ago and have had a big pair for abour six years now. And a second generation snail. A couple have died, and they create 100s of eggs every couple weeks that I distribute around parks and open spaces in London in the hope of a GALS epidemic that never seems to materialise despite my apocalyptic vision.
Sid and Nancy, my main snails, have been stalwart (if slow) companions for a long time, and my then-fiancee, now-wife fell in love with them too. They are gentle, sweet, fascinating, harmless and slimy ceatures that love a good bath now and again.