Engagement points of entry

I was in beautiful San Diego for a Leadership Institute, and that last post was so long I thought you could use a break.

I’m planning to add to this post later, but as a place-holder want to discuss the points of entry that work — and matter — for effective employee / stakeholder / brand engagement.

Want to help build this list – with the caveats (1) I know it isn’t complete (2) I know many people see it differently and organisations manage it all differently (3) Yes they mostly overlap and (4) wouldn’t it be nice to have a list like this at all?

  • Human Resources
    • Employer brand
    • Employee experience
    • Performance and reward
    • Training and Development
    • Recruitment
    • Induction
    • Benefits administration
    • Leaving the organisation
    • Mentoring and career support
    • Recognition
    • Discipline
    • Organisational Development (I know, could have its own bucket)
  • Information Technology
    • Online experience
    • Intranet
    • Collaborative working & social media
    • General IT support and training
    • Remote working
    • User participation in IT development
  • Marketing
    • Brand learning
    • Brand engagement
    • Brand management
    • Product/service design involvement (users/partners/staff)
  • Management
    • Devolved decision making — e.g., Globally Adaptive Organisations
  • Internal Communication
    • Leadership communication and behaviour
    • Manager and team leader communication and behaviour
    • Peer to peer communication and behaviour
    • Planned communication
    • Crisis communication
    • Group vs. Region vs. Local communication
    • Measurement, feedback and action planning (qualitative and quantitative research)
  • Corporate Communications
    • CSR
    • Media Relations & PR
    • Stakeholder Relations
  • Sales/Customer Service

    • Retail experience
    • After sales experience
    • Support experience
    • Delivery experience

….

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3 thoughts on “Engagement points of entry

  1. Nice one, Kevin: Great stuff coming out of the box.

    On the IT side, would say “user participation in IT development”; marketing–would include a bit about product/service design and involvement; internal comms would include “qualitative and quantitative research.”

    🙂

    Mike Klein

  2. Hmmmm….I’m not sure if I’m getting the request right but the words that are coming up for me that may have a place on this list (in some places or many places…or even within some of the words already there) are:

    Authenticity (can be in many of the categories); respect and acknowledgement; appeciation for whole person (not just their work-self); pervasive experience (not ‘silo’d); core values fully and consistently expressed everywhere); connection/community; inside-out; vision and purpose; inspired leadership…..UTOPIA? LOL….but worth working towards.

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