I’m borrowing so much content from Max these days you might as well go there first.
But this is amazing. Yahoo! is building online social media sites around brands first, THEN selling space to the brands once critical mass is achieved.
Was this done by an edgy ad agency? A brainy brand consultancy? A VC-infested startup?
Nope. Yahoo! strikes again in the “it ain’t rocket science and no one else is doing” stakes…