Interesting article in NYT

This article in the 24.11 NYT about word-of-mouth and brand…  potentially an interesting approach to balancing consumer power and getting market insight … that hearkens back to Nielsen TV diaries…

 Another good post about “jumping ong the “brand” wagon with a great quote — brand is about “being what you are, intensively.”  I Like that a lot. http://www.infinitedial.com/2006/12/what_does_branding_mean_in_a_p.php 

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