I sent off my chapter for the new Gower Handbook of Employee Communications at long last. I was fortunate enough to get the chapter on employee engagement.
It was interesting to take a step back and observe that, compared to the previous version, my focus was really less about tools and techniques — the tactics of engagement, which are pretty well documented both within the book and via about a million websites — and was more about getting the homework and strategy done.
A recurring theme? Or, if you think like a hammer, everything looks like a nail? You be the judge.
