LONDON – Although there are several models out there, it’s easy to observe clear typologies of social media participants – and a person can fit in any category at any given time:
1. Creators – Those who generate content – ideally quality content, which is harder to find.
2. Commenters – Those who comment on content created or shared by others.
3. Sharers – Those who share content generated by others,
4. Connectors – or integrators – those who take created, commented and/or shared content and turn it into something new; a hybrid of 1,2, and 3.
For my purposes, its the 4s who add the most value, although the whole mix can only function if all the roles are covered…
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