Death to internal marketing

Employer brand, employee brand engagement, stakeholder communication

About

 The opinions and views expressed are my own and are not the views of Publicis, SAS or affiliates or clients. Some of them are not even my own opinions and views.

Disclosure
This content is here to (a) establish credibility (i.e., blow my own horn) and (b) spur people to contact me to share ideas or, more importantly, give me money in exchange for value.

I’m currently Head the Publicis Brand and Talent Network, and a Client Partner and Head of Brand and Employee Engagement at SAS, a leading European communication agency and the UK hub of Publicis Consultants.  Prior to this I was Head of Engagement at WPP Global Brand Agency Enterprise IG (now The Brand Union). 

I am on the UK board of the International Association of Business Communicators (IABC – www.iabc.com) and was recently made a Fellow of the CiB.

A bit about me
I started in marketing and PR but have spent the past 18 years in employee communications — typically, helping engage leaders and people in large scale, complex organisational change. I’ve worked for niche specialist consultancies and giant global consulting firms, and have lived and worked all over the world in various roles.

Along the way I accidentally developed expertise in intranets and using digital media to engage people, learned all about user centred design and usability, but most importantly learned that people in organisations collectively know more about the business than the business does. And we forget that too often.

I co-founded the UK Usability Professional Association (UK UPA) and the Intranet Benchmarking Forum (IBF) and am a Fellow of the Royal Society for the Arts (FRSA). I hold an MA in Social Science from the University of Denver, double first from the same institution, and am a graduate of the Georgetown University Insitute on Political Journalism. I am an Accredited Business Communicator, awarded by the International Association of Business Communicators (IABC).

I have worked with/for ABN AMRO, Alliance & Leicester, Allen & Overy, Allianz, American Express, AstraZeneca, Barclays, the BBC, British Gas, BP, BT, Coca-Cola, Coors Brewing Company, the Department for Education and Skills, the Environment Agency, Ernst & Young, Freshfields Bruckhaus Deringer, Gates Rubber Company, GlaxoSmithKline (GSK), Kellogg’s, KPMG, the Learning and Skills Council (LSC), LECG, McDonald’s, Morgan Stanley, Nokia, Orange, PriceWaterhouseCoopers, the Prudential, RCI, Sainsbury’s, Shell, Transco, UBS, UPC, Vodafone, Walkers and many others.

I’m excited about new social media and how it can be used to better engage employees and stakeholders, and also have some healthy scepticism about it … some of it reminds me of the dot com boom and money for old rope.

I believe that in our quest to measure and quantify employee engagement and communication we’ve lost sight of much of what matters and is important — helping people understand their roles and make it easier for them to participate and do their jobs.  What gets measured might get managed, but that model isn’t going to inspire a changing workforce in the coming decade.

I am author of The Talent Journey, and with Dan Gray created the “60 minute guide to…” series.

10 Responses

  1. Hey – just stumbled across your blog and am glad I did. I am a brand new blogger; an old communicator (yuppers, ABC too and with a WPP past life:) and a coach….passionate about the whole juicy quest of what it is to love and excel at your work-life (www.tgimworklife.com). You seem like a kindred spirit (with a ton of fantastic experience and insight). I look forward to getting to know you and your blog better.

    Cheers,
    Eileen

  2. Stuart Brown says:

    Hi,

    I’m involved in communications at a university in the UK and am interested in web2.0 tools and services. Over the past year or so I’ve been thinking about the ways such tools can serve as new internal communications channels and bring new life to existing ones.

    I’m a keen reader and subscriber to your blog and I wondered if you’d be interested in a web2.0 experiment that I’m trying to involve communications bloggers in? Essentially I’ve built a widget through the Grazr2 beta tools which displays a number of useful feeds, and can also display useful articles and data that are sent to it via a dedicated delicious account (tag articles for:soccom).

    Anyway, I’ve blogged more details here http://conclave.open.ac.uk/SocialCommunications/?p=20 . I’d love to get you involved, or simply hear your thoughts on ways this could be changed for other communications purposes.

    Best wishes,
    Stuart

  3. Hi, Kevin -

    I like your answer to the Global Perspectives question, “What’s the most useful professional development activity you’ve ever done?,” in the March-April ‘08 issue of Communication World. You said, “You gain profound new personal perspectives as well as greater professional insight and flexibility.”

    I have been to many foreign countries as a traveler, but have never worked in one. I’m a corporate marketing and communications professional, as well as a voice-over artist, in Dallas. I feel like I need to stretch myself professionally, and I was inspired by your insights. Thanks for sharing your experience!

    Best regards,
    Kelly

  4. Rob Fox says:

    Hi Kevin,

    Interesting stuff.

    I am just reacihing out to introduce myself.

    See http://www.engagingideas.co.uk.

    It would be good to hook up for a coffee sometime.

    Best,

    Rob.

  5. Jim MacQueen says:

    Kevin,

    Glad to see you are alive and well and continuing to carry the torch. I have gone internal and am applying a lot of our ideas in support of the change work I’m doing with very good results.

    Best,

    Jim

  6. Jolynn Lenz says:

    Hello, did a quick search for an old friend from Buck and thought this may be you. If so, please email me, as I would love the opportunity to catch up. Hope all is well with you and take care. Jolynn Lenz

  7. Steph Colton says:

    Hi Kevin,

    Great to discover your blog. Chewing the fat with fellow practitioners is so rewarding, whether virtual or otherwise, especially if there’s a bit of debate/ provocation.

    As an Omnicommer specialising in brand engagement I’m certainly looking forward to reading your posts. Thanks for the insights.

    Steph

  8. Ricardo says:

    Hi Kevin
    We are a portuguese branding firm and we have a blog. Can we put some of your text in our blog put the reference to you?
    Thanks
    Ricardo

  9. kevinkeohane says:

    Sure – let me know the URL please! thanks Kevin

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