LONDON – The quote says: “Internal comms is one of the fastest growing areas of PR. For major corporations, ensuring their employees are engaged with the company and its objections is a business imperative.”
PR companies eager to extend their offers have frequently ventured into change and internal communications. Some do it well, but the majority tend to deliver pretty ordinary, and often very tactical and over-spun, internal communications (note the ‘s’) masquerading as engagement.
Happy to debate this one, but when someone says “PR’ in the same sentence as “employee communications” it is usually a sign of business opportunism rather than credible competence.
At least in my experience.