LONDON – Although there are several models out there, it’s easy to observe clear typologies of social media participants – and a person can fit in any category at any given time:
1. Creators – Those who generate content – ideally quality content, which is harder to find.
2. Commenters – Those who comment on content created or shared by others.
3. Sharers – Those who share content generated by others,
4. Connectors – or integrators – those who take created, commented and/or shared content and turn it into something new; a hybrid of 1,2, and 3.
For my purposes, its the 4s who add the most value, although the whole mix can only function if all the roles are covered…
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Nice one, KK. Of course, 4 ties in with that tired drumhead we beat about being ‘T-shaped’ (emphasis on the breadth of the crossbar); also on that oft-cited definition of innovation as the recombination of existing ideas/insights (‘ideas having sex’ as Steven Johnson puts it). Like you, I agree that’s where the greatest value lies, and that’s why I (and I trust you and many others) will continue to seek ideas and inspiration from a wide variety of sources – few or none of which are likely to be explicitly connected to ‘brand’, ‘engagement’ or ‘communication’.