Death to internal marketing

Employer brand, employee brand engagement, stakeholder communication

One of the best websites

Really nice, ticks a lot of the right buttons, arguably useless, and seems to reflect the core of a brand proposition here.

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Data visualisation & funky new interface designs

Somewhat unrelated, but two interesting articles recently.

The first is Business Week on new interactive interface designs.  Clearly gaming and entertainment will benefit, but when you link these ideas… http://www.businessweek.com/innovate/content/aug2009/id20090811_137179.htm?chan=innovation_innovation+%2B+design_top+stories …

to these ideas about data visualisation http://www.technologyreview.com/blog/editors/23940/ you can start to think about some interesting business communication possibilities.

A couple of our agencies do really cool social media mapping and data mining and are moving into this area – Linkfluence for one. 

It’s interesting to think about creating models where employees could manipluate data and see the effect of their actions on other parts of the system … good and bad…

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Tomorrow’s Company / Personnel Today look at new approach to talent management

SAS is a member of “Tomorrow’s Company” and they have a new series of discussions on employment 12 years after McKinsey called it “The War For Talent”… worth a look here.  In essence, a new and more sustainable view of people / talent management…

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