Death to internal marketing

Employer brand, employee brand engagement, stakeholder communication

New ideas, please

In the past month, I’ve encountered blog postings and articles and seen/heard about presentations on the following topics:

- Email etiquette (wouldn’t information fatigue syndrome be a more interesting expansion of this?)
- Nonverbal communication (it would be interesting if someone actually publicised the fact the the whole 70%/30% statistic is a misinterpretation of the original study everyone quotes with such enthusiasm)
- Why PowerPoint is so evil (how about not bashing the software and sharing some great presentation examples?)
- Non-core business philanthropy masquerading as CSR
- The business value of employee engagement
- Cross-cultural communication tips featuring such gems as the Chevrolet Nova’s failure in Mexico

Interesting … like, 5 years ago.  Flogged to death … like, 3 years ago.  The Nova example is STILL USED and is celebrating its 40th birthdday in a junkyard near you.

Surely we as professional communicators have some newer insights to share than THIS?

Filed under: internal communication, organisational communication

3 Responses

  1. Brandon says:

    I’m anxious to read an updated version of post #2 as well — the correct framing of the Mehrabian study. Here is one decent overview:

    http://www.thevirtualhandshake.com/blog/2004/07/15/an-urban-legend-face-to-face-communication-is-the-best-vehicle-for-communication

    Brandon

  2. kevinkeohane says:

    Absolutely great – hope you don’t mind if I post that as a new blog. Rock on!

  3. [...] to Brandon for doing my homework for me regarding this post.  In essence, a late 1960s study intimated that in certain situations a certain amount of [...]

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