If a corporate brand is all about the DNA of the organisation differentiating it rationally and emotionally across all touchpoints;
and
People and their behaviours are a key touchpoint and our most valuable asset;
then
employer brand is redundant, since your corporate brand should inherently subsume the People elements.
But we know that isn’t the case for all companies yet.
Just a thought.
Filed under: brand, brand engagement, employer brand, internal marketing
