Death to internal marketing

Employer brand, employee brand engagement, stakeholder communication

Stop going to conferences about your own profession

And start going to ones about other professions.  If you are an internal communicator, go to Marketing conferences.  If you are a social media guru, go to brand conference.  If you are a brand guru, go to an HR conference.

Otherwise you will never grow and you’ll see the same 5 people who spend more time speaking at conferences about your profession than practicing your profession.  Mix it up a bit.

Heaven forbid you might learn something new or get inspired.

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