Handy digest of Death to internal marketing blogs

A quick digest of my favourite posts from a thinking pov.  Bold ones would be the “must reads” if there is such a thing.

Employer Brand

• Why internal marketing is a flawed concept
• Employer brand
• Brand is about people.  More people is better.
• Is design the new management consulting? More as well here

 Employee Brand Engagement

• Long article about the changing face of engagement – turn the hierarchy upside down and stop pissing about with channels
• How is it different from “employee engagement”?
• The semantics of engagement
• Engagement points of entry

Internal Communication and employee engagement – a changing field

• The end of internal communications.  The article I hope to be famous for someday.
• Crowdsourcing in your organisation (2 posts) here and here
• Employer brand – HR sees employer, Marketing sees brand
• Blogs, wikis, amateurs, wise crowds, language going to hell
• Wisdom of crowds links
• The end of intranets and how to set yours free
• Idiot’s guide to social media and more here
• History of engagement, sort of

  

Filed under: Employee engagement, brand, brand engagement, digital engagement, employee communication, employer brand, hr and brand, internal communication, internal marketing, organisational communication, social media, stakeholder engagement , brand engagement, Employee engagement, employer brand, internal communications, internal marketing, internal PR