I was in beautiful San Diego for a Leadership Institute, and that last post was so long I thought you could use a break.
I’m planning to add to this post later, but as a place-holder want to discuss the points of entry that work — and matter — for effective employee / stakeholder / brand engagement.
Want to help build this list - with the caveats (1) I know it isn’t complete (2) I know many people see it differently and organisations manage it all differently (3) Yes they mostly overlap and (4) wouldn’t it be nice to have a list like this at all?
- Human Resources
- Employer brand
- Employee experience
- Performance and reward
- Training and Development
- Recruitment
- Induction
- Benefits administration
- Leaving the organisation
- Mentoring and career support
- Recognition
- Discipline
- Organisational Development (I know, could have its own bucket)
- Information Technology
- Online experience
- Intranet
- Collaborative working & social media
- General IT support and training
- Remote working
- User participation in IT development
- Marketing
- Brand learning
- Brand engagement
- Brand management
- Product/service design involvement (users/partners/staff)
- Management
- Devolved decision making — e.g., Globally Adaptive Organisations
- Internal Communication
- Leadership communication and behaviour
- Manager and team leader communication and behaviour
- Peer to peer communication and behaviour
- Planned communication
- Crisis communication
- Group vs. Region vs. Local communication
- Measurement, feedback and action planning (qualitative and quantitative research)
- Corporate Communications
- CSR
- Media Relations & PR
- Stakeholder Relations
- Sales/Customer Service
- Retail experience
- After sales experience
- Support experience
- Delivery experience
….
3 comments
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5 February, 2007 at 3:36 pm
Mike Klein
Nice one, Kevin: Great stuff coming out of the box.
On the IT side, would say “user participation in IT development”; marketing–would include a bit about product/service design and involvement; internal comms would include “qualitative and quantitative research.”
Mike Klein
5 February, 2007 at 9:13 pm
kevinkeohane
Done!
6 February, 2007 at 1:22 am
Eileen Chadnick
Hmmmm….I’m not sure if I’m getting the request right but the words that are coming up for me that may have a place on this list (in some places or many places…or even within some of the words already there) are:
Authenticity (can be in many of the categories); respect and acknowledgement; appeciation for whole person (not just their work-self); pervasive experience (not ’silo’d); core values fully and consistently expressed everywhere); connection/community; inside-out; vision and purpose; inspired leadership…..UTOPIA? LOL….but worth working towards.